Future Inc.: How Businesses Can Anticipate and Profit from What’s Next, by Eric Garland, teaches you how to analyze trends of the future. I’m a sucker for any book that talks about future trends and I found Garland’s methodology and examples interesting and useful. My business plan is greatly dependent on cultural and technological trends and he covers the biggies here. So, if you, too, have a business that you think might be affected by a change in demographics or culture, then it’s worthwhile to pick up and work through the book as an exercise with your top management team or board of advisors. AND, if you have a business that you think will NEVER be affected by future trends, then you REALLY need to buy this book. Either that or you can apply for a job in a record store … oh yeah. They don’t have too many of those left, do they?
The Bottom Line: It’s a good reminder and guideline for enterpreneurs to slow down for a few hours and focus on the “what if’s”.
This entry was posted on Tuesday, July 17th, 2007 at 2:29 pm and is filed under Nonfiction. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.Leave a Reply
