Comments on: How to Create an Extraordinary Brand http://topshelf.entrepreneur.com/2008/01/11/how-to-create-an-extraordinary-brand/ Book and blog reviews for savvy entrepreneurs Thu, 12 Nov 2009 03:28:46 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: Diane http://topshelf.entrepreneur.com/2008/01/11/how-to-create-an-extraordinary-brand/comment-page-1/#comment-442 Diane Thu, 17 Jan 2008 19:38:00 +0000 http://topshelf.entrepreneur.com/2008/01/11/how-to-create-an-extraordinary-brand/#comment-442 Hi Marina - If you need more marketing/branding, pick up Made to Stick by Chip and Dan Heath. And also something by Seth Godin. Diane Hi Marina -

If you need more marketing/branding, pick up Made to Stick by Chip and Dan Heath. And also something by Seth Godin.

Diane

]]> By: Marina Westerdahl http://topshelf.entrepreneur.com/2008/01/11/how-to-create-an-extraordinary-brand/comment-page-1/#comment-437 Marina Westerdahl Wed, 16 Jan 2008 18:06:30 +0000 http://topshelf.entrepreneur.com/2008/01/11/how-to-create-an-extraordinary-brand/#comment-437 HI Diane, love it, love it, love it! I loved your article and I can't wait to get my hands on that book. I'm in my second year of designing, manufacturing and expanding a new line of protective baby wear, totally new and original, but man or man is it hard to come up with the right branding concepts! Specially for a know nothing about branding fool like myself! (I'm an environmental scientist and stay at home mom, but somehow I ended up here so I'm sticking with it!) Thanks! HI Diane,
love it, love it, love it! I loved your article and I can’t wait to get my hands on that book. I’m in my second year of designing, manufacturing and expanding a new line of protective baby wear, totally new and original, but man or man is it hard to come up with the right branding concepts! Specially for a know nothing about branding fool like myself! (I’m an environmental scientist and stay at home mom, but somehow I ended up here so I’m sticking with it!)
Thanks!

]]> By: Diane http://topshelf.entrepreneur.com/2008/01/11/how-to-create-an-extraordinary-brand/comment-page-1/#comment-433 Diane Mon, 14 Jan 2008 18:08:26 +0000 http://topshelf.entrepreneur.com/2008/01/11/how-to-create-an-extraordinary-brand/#comment-433 TakeoffZone - You are right. Some things will be missed. But, it's about prioritizing. In this case I skipped sections about "manufacturing" businesses that would have little impact on my business model. Or in the Trump book I skipped/skimmed the bits on managing your personal finances (a quick glance showed that I didn't need much advice in that area). I do tend to mention what I'm skipping/skimming and why (esp. if it's the main book I'm reviewing, and not a small mention or addendum) with caveats that those sections might be meaningful to someone else. But, I will definitely make sure I do so in the future. (And if the book is truly great, I don't skip anything, even if I don't think at first it might be relevant.) Thanks for the thoughtful comment! Diane TakeoffZone -

You are right. Some things will be missed. But, it’s about prioritizing. In this case I skipped sections about “manufacturing” businesses that would have little impact on my business model. Or in the Trump book I skipped/skimmed the bits on managing your personal finances (a quick glance showed that I didn’t need much advice in that area). I do tend to mention what I’m skipping/skimming and why (esp. if it’s the main book I’m reviewing, and not a small mention or addendum) with caveats that those sections might be meaningful to someone else. But, I will definitely make sure I do so in the future. (And if the book is truly great, I don’t skip anything, even if I don’t think at first it might be relevant.) Thanks for the thoughtful comment!

Diane

]]> By: Takeoffzone http://topshelf.entrepreneur.com/2008/01/11/how-to-create-an-extraordinary-brand/comment-page-1/#comment-432 Takeoffzone Mon, 14 Jan 2008 17:54:12 +0000 http://topshelf.entrepreneur.com/2008/01/11/how-to-create-an-extraordinary-brand/#comment-432 Diane, don't you think that by reading the chapters you're interested only, you might be missing other important information within any given book that could be shared with your readers for their benefit? Javier.- Diane, don’t you think that by reading the chapters you’re interested only, you might be missing other important information within any given book that could be shared with your readers for their benefit? Javier.-

]]> By: Gireesh http://topshelf.entrepreneur.com/2008/01/11/how-to-create-an-extraordinary-brand/comment-page-1/#comment-431 Gireesh Mon, 14 Jan 2008 14:32:27 +0000 http://topshelf.entrepreneur.com/2008/01/11/how-to-create-an-extraordinary-brand/#comment-431 Your summing up reminds everyone the basic (and true) principles of business. Gireesh Kumar Sharma Recognize, Nourish and Retain Talent http://www.empxtrack.com/ Your summing up reminds everyone the basic (and true) principles of business.

Gireesh Kumar Sharma
Recognize, Nourish and Retain Talent
http://www.empxtrack.com/

]]> By: Outdoors Lifestyle RSS | How to create an extraordinary brand http://topshelf.entrepreneur.com/2008/01/11/how-to-create-an-extraordinary-brand/comment-page-1/#comment-427 Outdoors Lifestyle RSS | How to create an extraordinary brand Fri, 11 Jan 2008 17:53:30 +0000 http://topshelf.entrepreneur.com/2008/01/11/how-to-create-an-extraordinary-brand/#comment-427 [...] Top Shelf Reading Picks wrote an interesting post today on How to create an extraordinary brandHere’s a quick excerpt a client’s needs. They were asked by a customer early on to design a fishing vest, and that item made Read the rest of this great post here [...] [...] Top Shelf Reading Picks wrote an interesting post today on How to create an extraordinary brandHere’s a quick excerpt a client’s needs. They were asked by a customer early on to design a fishing vest, and that item made Read the rest of this great post here [...]

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