Comments on: Instant Appeal: Why Ugly Can Be an Advantage and Other Tips http://topshelf.entrepreneur.com/2009/04/12/instant-appeal-why-ugly-can-be-an-advantage-and-other-tips/ Book and blog reviews for savvy entrepreneurs Thu, 12 Nov 2009 03:28:46 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: cha http://topshelf.entrepreneur.com/2009/04/12/instant-appeal-why-ugly-can-be-an-advantage-and-other-tips/comment-page-1/#comment-1190 cha Mon, 15 Jun 2009 07:59:12 +0000 http://topshelf.entrepreneur.com/2009/04/12/instant-appeal-why-ugly-can-be-an-advantage-and-other-tips/#comment-1190 As Julie said, people equate flashy with expensive. With too much going on your website, most people will assume it requires more money than the "uglier" competition. Don't get me wrong, this strategy has its pros and cons, so the other half of the market doesn't buy this idea at all. Cha http://www.CostaRicaHQ.com As Julie said, people equate flashy with expensive. With too much going on your website, most people will assume it requires more money than the “uglier” competition. Don’t get me wrong, this strategy has its pros and cons, so the other half of the market doesn’t buy this idea at all.

Cha
http://www.CostaRicaHQ.com

]]> By: Chas http://topshelf.entrepreneur.com/2009/04/12/instant-appeal-why-ugly-can-be-an-advantage-and-other-tips/comment-page-1/#comment-1186 Chas Sat, 30 May 2009 17:42:55 +0000 http://topshelf.entrepreneur.com/2009/04/12/instant-appeal-why-ugly-can-be-an-advantage-and-other-tips/#comment-1186 Often the missing factor remains missing. People who test advertising copy are often stumped as to why a certain ad copy works better than another. Sometime conclusions can be drawn other times it's not clear why people react to differences. Often the missing factor remains missing. People who test advertising copy are often stumped as to why a certain ad copy works better than another. Sometime conclusions can be drawn other times it’s not clear why people react to differences.

]]> By: Julie T. http://topshelf.entrepreneur.com/2009/04/12/instant-appeal-why-ugly-can-be-an-advantage-and-other-tips/comment-page-1/#comment-1178 Julie T. Mon, 27 Apr 2009 13:46:22 +0000 http://topshelf.entrepreneur.com/2009/04/12/instant-appeal-why-ugly-can-be-an-advantage-and-other-tips/#comment-1178 You've made some excellent points here, as has the author of the book. I'd have to agree on the "slick sites" argument; too much flash, and people assume it's just overpriced or "too corporate". Julie www.jadcc.com/blog You’ve made some excellent points here, as has the author of the book. I’d have to agree on the “slick sites” argument; too much flash, and people assume it’s just overpriced or “too corporate”.

Julie
http://www.jadcc.com/blog

]]> By: TechLord.net » Blog Archive » Instant Appeal - Why ugly can be an advantage and other tips http://topshelf.entrepreneur.com/2009/04/12/instant-appeal-why-ugly-can-be-an-advantage-and-other-tips/comment-page-1/#comment-1168 TechLord.net » Blog Archive » Instant Appeal - Why ugly can be an advantage and other tips Sun, 12 Apr 2009 21:56:29 +0000 http://topshelf.entrepreneur.com/2009/04/12/instant-appeal-why-ugly-can-be-an-advantage-and-other-tips/#comment-1168 [...] here:  Instant Appeal - Why ugly can be an advantage and other tips Related [...] [...] here:  Instant Appeal – Why ugly can be an advantage and other tips Related [...]

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