I’ve been focused on social media for a while, so I’m always surprised at people who are holdouts. Yet they’re out there. If you happen to be one of those people who still need convincing, read this article about the coming Age-Wave. Really, it’s not just us fanatics anymore; the demographics are singing the same tune.
The nice thing about social media and online marketing is that they are something everyone can learn. So what’s a marketer to do to get up to speed? I found that Scott Fox’s e-Riches 2.0: Next Generation Marketing Strategies for Making Millions Online was a very thorough overview. Don’t let the name scare you into thinking it’s one of those internet scams. I found it was useful for performing a complete marketing audit. I was able to evaluate inefficiencies and plan for the next six months.
Some items of interest:
His Nine Commandments for E-Riches Marketing Success include:
- Don’t worry about technology–focus on your marketing goals instead.
- Heed the interactive imperative.
- Build customer relationships. Don’t just chase sales.
- Listen Up. The “participation nation” requires it.
- Your profit potential depends on being more personal.
- Grow beyond your website to a multi-channel online “product presence.”
- Graduate from destination marketing to distributed engagement.
- Nurture your brand’s reputation cloud.
- Publish or perish.
Now if you didn’t understand all of those, or don’t have them incorporated into your 2009/2010 marketing plan, you might want to pick this book up.
Even if you do have a social media component to your marketing plan, I found that Fox had me reconsidering whether some of the services and tools I was using were the most efficient/cost-effective.
And my favorite line in the book is found under Fox’s “Magic Blog Formula.”
If you have something to say that will grow your business, then start a blog. Otherwise shut up.
Top Shelf Bottom Line: e-Riches covers: e-mail, social marketing, blogs, online PR and promotion tools, podcasting and PPC advertising. If you don’t have most of these incorporated into your plan, it’s worth picking up.
Word of caution, it may be a bit overwhelming for the non-techie newbie but still helpful to learn the terminology and to earmark the stuff you need to learn more about.
Another good book, which might be easier for total newbies, is: eBoot Camp by Corey Perlman. Click here for my review.
This entry was posted on Wednesday, September 2nd, 2009 at 9:18 am and is filed under Nonfiction, Quick Pick. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.7 Responses to “Quick Pick: e-Riches 2.0”
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September 2nd, 2009 at 9:45 am
[...] Original post: Quick Pick: e-Riches 2.0 [...]
September 2nd, 2009 at 11:59 am
Sounds intriguing, Diane. Thanks for another helpful review!
Michelle
TheSassyLadies.com
September 2nd, 2009 at 12:27 pm
Thank you, Diane, for such a nice review of my new book, e-Riches 2.0. You nailed it!
I wrote e-Riches 2.0 specifically to help people who are new to social media marketing or simply overwhelmed/confused by all the new online marketing strategies available today.
I appreciate you helping spread the word about the book here on Entrepreneur.com.
Readers will also likely want to know that http://www.ScottFox.com offers free email newsletters, my blog, and free updates to the strategies in my books.
Please visit ScottFox.com to say hello!
Best regards,
Scott Fox
Author, Internet Riches and e-Riches 2.0
September 2nd, 2009 at 12:53 pm
[...] this page was mentioned by Cris Simone (@crissimone), Diane Danielson (@downtownwoman) and others. [...]
September 8th, 2009 at 9:02 pm
Hi Diane,
Thanks very much for this positive review of my new book!
Readers may be interested to know that updates to the book are available by subscribing to my free email newsletter at http://www.ScottFox.com, too.
Best regards,
Scott Fox
September 11th, 2009 at 8:11 am
top online marketing…
Your topic Trackback Your Way To The Top Blog Marketing was interesting when I found it on Friday searching for top online marketing…
September 21st, 2009 at 5:49 am
[...] this page was mdntioned by Cris Skmone (@crissimone), Diane Danielson (@downtownwoman) and others. [...];